The full cleanup of the small site prevents the fewest cases: the other two plans prevent 6 a year each. What it offers is one site brought down to zero. Baron, Gowda and Kunreuther sent a version of these plans by post to legislators, judges, economists, environmentalists, waste experts and oil and chemical executives, who ranked them. In 1993 they reported that 11% of those given these numbers ranked the full cleanup first (Baron, Gowda & Kunreuther, 1993).
Baron, J., Gowda, R., & Kunreuther, H. (1993). Attitudes Toward Managing Hazardous Waste: What Should Be Cleaned Up and Who Should Pay for It?. Risk Analysis, 13(2), 183-192.
Zero-risk Bias
Preferring to eliminate one risk completely over reducing overall risk
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