Same programme. Five hundred and forty people live, sixty die, on both sides — only the sentence changes. McNeil, Pauker, Sox and Tversky put that choice to real patients and real physicians in 1982, surgery against radiation: described as “90% survive”, 84% took the surgery; described as “10% mortality”, 50% did (McNeil, Pauker, Sox & Tversky, 1982).
McNeil, B. J., Pauker, S. G., Sox, H. C., & Tversky, A. (1982). On the elicitation of preferences for alternative therapies. New England Journal of Medicine, 306(21), 1259-1262.